Long-lasting fragrance: Customers typically look for air fresheners that can effectively eliminate odors and leave a pleasant scent in the air for an extended period.
Portable and compact design: Since it's a pocket gel, the product should be small and convenient to carry around, allowing users to use it in various settings such as cars, offices, bathrooms, etc.
Effective at neutralizing and eliminating a wide range of odors, including those from food, pets, smoke, and other sources.
Customers prioritize air fresheners that are safe to use around pets, children, and sensitive individuals, without emitting harmful chemicals or allergens.
A user-friendly design that allows for quick and hassle-free application. This could include features like twist-off caps, flip-top lids, or squeeze tubes for dispensing the gel.